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On today's competitive market, driving highly targeted users to your website is a challenging task. Search Engine Optimization (SEO) is the most effective way to create traffic as well as to establish credibility and a sense of authority. That is where the traditional advertising fails.

GTranslate not only helps you define and implement a successful Multilingual SEO strategy, but also makes sure you are found by your potential clients all around the world regardless of their language.

Expand your business and target 73% of web users who do not speak fluent English!

 

The importance

The internet continues to grow and has become the default point of call for businesses and individuals searching for goods, services or information. For businesses wishing to get that competitive advantage, a multilingual website now presents one of the highest impact means of expanding a client base and securing greater sales volumes. The multilingual website will continue becoming necessity for businesses and organisations as the process of internationalization unfolds. In a globalised world where technology is of paramount importance, your multilingual website can enable you to sell your products all over the world.

What you can be missing

If you live in an English-speaking country, you may not have considered adding multilingual content to your site. However, webmasters are increasingly recognising the importance of including content that appeals to a global audience, and which addresses them in their mother-tongue languages. After all, just 27% of Internet users are English speaking according to the World Internet Statistics. Moreover, a study carried out by the Common Sense Advisory found that a massive 85% of online shoppers would only purchase from websites that discussed the products in their own language even if they were able to understand other languages used on the site.

Grow your sales

With every popular language added to a website there is potential for an increase of up to 100% in sales. There is potentially a 400% increase in sales thanks to translating the website into just few world major languages i.e. Spanish, French, German, and Italian.

The solution

The importance of targeting non-English speakers is clear, but incorporating other languages into your site seems to be a mammoth task.

Not any more! GTranslate can help you to make your website multilingual.

 

In most recent years, the importance of the blogs has largely increased for individuals, corporates and communities. Blogs are becoming an essential part of every website. Also the global growth of the Internet has resulted in increasing of demand for multilingual content.

Having a multilingual Wordpress blog is a great way to get more traffic coming to your blog.

Creating a multilingual Wordpress blog with GTranslate will definitely be beneficial, you will be able to cater to more readers. With Gtranslate Pro and Enterprise versions you will have a separate SEF URL for each language. The translated pages will be indexed by search engines and your multilingual blog will help you to improve your search engine rankings and drive more targeted traffic to your web site. The Enterprise version allows you to host different languages on subdomains and national domains for higher ranking.

Your traffic can be vastly increased by targeting the top languages on the internet, and it will allow your Wordpress blog to gain high visibility amongst a good percent of web users worldwide.

You just need to install GTranslate plugin and your content will be automatically translated into 58 languages using Google Translator. Of course, as with all machine translation, there's always the risk that the translations are inaccurate or convey a different meaning from that intended. The best possible solution is an automated translation tool with editing ability. GTranslate Pro and GTranslate Enterprise versions allow you to edit translations. In addition to this, ordering the professional translation makes the GTranslate Pro and Gtranslate Enterprise a complex service.

 

In today's multicultural environment, having a multilingual website is a dire necessity for any business to succeed on a truly global scale.

Internet has made it much easier to enter foreign markets. The key is to create a website that is interesting and suitable to the country which you are targeting.

Just by having your Joomla website in five to eight major languages of the world you will definitely experience a boost in sales. Multilingual Joomla website will also work wonders for your company's reputation. It will give your customer's the impression that you care for them. A multilingual Joomla website саn increase your chances of getting them to purchase from you.

With GTranslate you will break down the language barrier and make your business global with your multilingual Joomla site. In order to create a multilingual Joomla website you just need to install GTranslate using Joomla extension manager. GTranslate free module allows you to use Google Translate and enable the language selector for easy switching between languages. When you install the Gtranslate Pro plugin you will get your multilingual Joomla site indexed by search engines. You will have a separate URL for each translated language. You will be able to edit the translations manually. The Enterprise version allows you to host different languages on subdomains and national domains.

 

GTranslate CEO Edvard Ananyan is going to mentor Lucas Castro from Brazil to develop Joomla Translations project in frames of Google Summer of Code 2012 program.

It is going to help Joomla translation teams to have a central place where they can localize Joomla project.

Extension developers will have a chance to upload their extension into the system and volunteers can translate them using easy to use translation environment.

We hope that it will help Joomla to spread wider all over the world and become the official place for downloading Joomla language packs.